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The Pre-listing Package and Pricing Your Home

Thursday, October 13, 2016   /   by Jason Huerkamp

The Pre-listing Package and Pricing Your Home


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When you interview a Real Estate Agent to Sell Your Home you will want to have some documentation on hand for your listing appointment and beyond

Prelisting Information:
  • Any Warranties or Guarantee's that belong to the property or the items in the property
  • Your Mortgage amount payoff
  • Property Survey
  • Any Formal Appraisal Documents to discuss
  • Property Disclosures
  • Any receipts pertaining to the property
Your Real Estate Agent may have dropped off a pre-listing appointment package with some information they would require at the appointment.

You can expect the agent to look through your property while they hand you some information to look at. They often prefer to walk through the property on their own so that they get the feel that a potential buyer may have and be able to ask about things that come to sight. 

At the Listing Appointment

Ask the following

- What is the Market like and is it the right time to sell
- How many days can I expect my home to be on the market
- What is the current price per square foot of homes of a similar caliber to mine
- Are there any outside influence that could damage the marketing time and pace of my home eg elections, changes in - mortgage rates, building programs in the area
- What other homes are on the market and how much are they being marketed for
- What are the competitive properties to yours and for sale at this time

The Agent Will

  • - Have prepared a Comparable Marketing Analysis which will help you decide how much your home should sell for
  • - They will be local and knowledgeable about the market place
  • - They will be able to recommend to you possible improvements you should make to get more money for your home
  • - Staging information
  • - Marketing Plan for your particular home
  • - Have paperwork to sign appointing them as Agents for your property

The Marketing Plan

Marketing a home has evolved to more than arriving at the appointment, listing the home on the MLS and putting a sign in the garden saying the home is for sale. The agent should have a comprehensive plan to make sure your home is shown and marketed. Do find out what the agent plans to do and how they plan to keep getting people in through your front door. The more people that are aware of the home, the better chance you have to find the right buyer. Make sure that the agent that represents you has great marketing ideas.

Communicating With Your Real Estate Agent

This is a very important part of your relationship with any agent.

How will you get feedback on your property from the agent? If the agent is part of a team, you can expect to hear from the Agents Personal Assistant or marketing team about the people that have viewed the property, the feedback, comments or notes. You will be kept up to date each week about how many properties have sold from the previous week, what new ones are on the market. The agent cannot give your feedback from each buyer if the buyers agent does not give feedback. 

If your property has had many showings and no offers, your agent may make recommendations for your property. If you have no showings and other properties in the area are, that is a different conversation your agent will have with you.

Expect feedback and work with your agent to resolve immediate issues and to meet your expectations.

When all is said and done, you want your home sold for the most money a buyer is prepared to pay for it, in the shortest possible time with the least amount of inconvenience to you.

Your agent is not the final decision maker on how much your home needs to be sold for, but they can certainly help you to position your home for sale so that you achieve your desired results.

This is a great video about pricing your home for sale and How Buyers Search For Homes

Choosing Your Home Team

The Huerkamp Team are your real estate specialists in the Twin Cities and surrounding communities of Minnesota. We are ranked in the top 1% of agents nationwide! The Team is dedicated and experienced in the Twin Cities real estate market and we look forward to being your real estate agent for life! You will have a great experience buying or selling real estate.  We have many raving fans and the experience to deal with your real estate transaction. 

Huerkamp Home Group
Jason Huerkamp
14300 Nicollet Court # 208
Burnsville, MN 55306

The data relating to real estate for sale on this web site comes in part from the Broker ReciprocitySM Program of the Regional Multiple Listing Service of Minnesota, Inc. Real Estate listings held by brokerage firms other than Jason Huerkamp- Huerkamp Home Group are marked with the Broker ReciprocitySM logo or the Broker ReciprocitySM thumbnail logo (a little black house) and detailed information about them includes the name of the listing brokers.” Listing broker has attempted to offer accurate data, but buyers are advised to confirm all items.” Copyright2020Regional Multiple Listing Service of Minnesota, Inc. All rights reserved. Data last updated October 31, 2020
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